Sotheby’s International Realty Perfects the Art of Real Estate Marketing in New York’s Most Prestigious PenthouseAmanda Molitor
LIV Sotheby’s International Realty (LIV SIR), Colorado’s leading luxury real estate brokerage and affiliate brokerage of Sotheby’s International Realty, has deep roots in the arts community. Its ties to the iconic Sotheby’s Auction House, one of the longest standing tastemakers in the world, give it a unique perspective and appreciation for the art and science selling of beautiful things. In the spirit of innovation and collaboration, two brokers from differing markets have partnered to create a real estate marketing experience worthy of a standing ovation.
Lindsay Coe, of LIV Sotheby’s International Realty, and Cathy Taub, of Sotheby’s International Realty, have raised the bar for real estate marketing with the release of an art-infused property video. The video, which was filmed at the stunning Solarium and Terrace Penthouses, located at 555 West End Ave, in New York, is an inspiring fusion of luxurious living spaces and the beauty of ballet. Viewers quickly gather that this is more than just a virtual tour of one of New York’s most spectacular listings, but rather an entertainment experience as professional ballerina of the prestigious American Ballet Theater, Zimmi Coker, dances through the home.
“As the innovator of this creative and collaborative video series, I could not have facilitated this campaign without the partnership of my fellow Sotheby’s International Realty agent, Cathy Taub,” said Coe. “The power of the brand’s network of affiliates brings forth unique opportunities that would not otherwise available.”
This magical marketing video, shot by Geovanny Flores, is the third installment in the series being produced by Coe. As a former dancer herself, Coe wanted to find a way to combine her two passions: real estate and the performing arts. These videos showcase the brokerage’s listings in a more fun and engaging way while attracting new audiences to the homes that serve as the dancers’ stages and providing support to the arts community.
“When the pandemic began, stages across the world started to go dark,” Coe commented. “Incorporating dancers into my marketing strategy is not only entertaining for homebuyers but gives the artists a platform from which they can reengage with an audience.”
This symbiotic relationship between the arts and real estate is something that the Sotheby’s brand has been cultivating since its inception in 1976. This connection is part of what sets Sotheby’s International Realty and its affiliate brokerages apart from the rest.
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