Hybrid Home Buying: The Part-Human, Part-Technology Approach to Real EstateAmanda Molitor
Thanks to technology, the world is at our fingertips. All of the information we could possibly want or need is easily accessible via our smartphones, computers, and tablets. This has influenced nearly every facet of our lives and, perhaps most noticeably, the way we shop. Consumers no longer need to browse products in-person when they can access them via the internet – creating a shift in many consumer-facing industries, including real estate.
Because buying and selling real estate is an inherently emotional process, most consumers have traditionally chosen to visit a home before deciding to buy it. However, that all changed in Spring 2020, when social distancing restrictions were put in place and homebuyers could no longer shop for homes in-person. New technology solutions were developed that eliminated the need to see a home in-person and set the new standard in home shopping.
Gone are the days of spending countless hours driving around town looking at homes or flying into a new city to take a tour of the neighborhood. Now, not only can you tour homes online, but you can explore the neighborhood and surrounding communities to get a feel for the area.
LIV Sotheby’s International Realty has just launched more than 200 webpages of neighborhood-specific information. Each page includes an overview of the area, average age, average income level, average education level, plus information about local schools, shopping, dining and more. Homebuyers can now find out what it’s like living in Cherry Creek, learn more about the restaurant scene in RiNo, and search for schools in Sloan’s Lake. This valuable information helps paints a more complete picture of what it’s like to live in each community.
This new offering – paired with the array of virtual and digital home discovery tools that are already available on the LIV SIR website (livsothebysrealty.com), such as 3D tours, videos, and more – allows buyers to refine their home search in a safe and more convenient manner by completing much of the research process online before visiting their favorite homes in-person.
Health and safety are obviously the highest priority and biggest benefit to virtual and online shopping options, but it’s the convenience factor that will give these tools their staying power long after the pandemic.
The combination of online and in-person shopping has quickly become the norm in real estate. In a recent article by Forbes, Sotheby’s International Realty’s Chief Marketing Officer, Brad Nelson, commented, “We’re rethinking everything. In the real estate arena, in particular, buyers are being reprogrammed and their expectations are being reprogrammed as well.” Consumers now expect these tools to be available to them. And businesses that do not adapt to changing consumer preferences will be left behind.
As a leader in lifestyle-focused and luxury real estate within Colorado, LIV SIR is constantly evolving its strategy to incorporate the latest tools and platforms to enhance client experiences. Start exploring the different communities throughout Denver Metro and beyond by visiting the Communities tab at livsothebysrealty.com. For all of your real estate needs, contact LIV Sotheby’s International Realty by calling 303.893.3200 or visiting livsothebysrealty.com.