Virtual Open Houses Pave the Way for the Future of Real Estate Marketing

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Virtual Open Houses Pave the Way for the Future of Real Estate Marketing

These unprecedented times have encouraged us as a community of consumers and businesses to rethink the way we do nearly everything. Most of us have learned to rely on technology to help us do things we typically would have done outside of cyberspace. Shopping, business meetings, and even gatherings with friends and family are now all done through the use of a computer or mobile device. This high-tech transformation will open doors to new opportunities previously not thought possible.

In the real estate industry specifically, virtual offerings are allowing homebuyers to access listings wherever and whenever it is convenient to them.

LIV Sotheby’s International Realty (LIV SIR) is fully embracing technology as a sales and marketing tool for its clients. The firm is leveraging livestreaming via Facebook to bring buyers and sellers Colorado’s first statewide virtual open house event on Sunday, May 17th, which will feature nearly 100 homes across many of of Colorado’s most popular metro and resort communities.

4017 Nevis Street in Boulder, Colorado is listed by Tamara Cooper for $1,295,000.

This virtual open house event will give consumers from across the U.S. and the world the ability to explore their dream homes from the comfort of their couch. The potential buyers will be able to virtually walk around the house with a LIV SIR broker, ask questions, and learn more about the neighborhood in real-time, all through a livestream on Facebook.

Convenience for homebuyers is one of the biggest benefits to incorporating this use of technology into the marketing strategy of a home. What’s more, it also positions the home in front of a much larger audience that wouldn’t be possible at an in-person open house event, creating more opportunities for success for the seller as well.

Of course, there is also the added benefit of safety. With everyone taking more health and safety precautions, especially during this time, virtual open houses eliminate much of the risk of coming into contact with potential germs. The brokers representing the sellers will still take all proper precautions including wearing gloves and masks, and cleaning surfaces before leaving. By reducing traffic within the home, all parties can rest assured that they are safe.

136 Country Club Drive 742/744 in Mountain Village, Colorado is listed by Lorrie Denesik for $1,195,000.

While much of this technology was already being used by LIV SIR prior to COVID-19, the firm is constantly creating innovative new ways to help its clients reach their real estate and lifestyle goals. It is clear that even after the dust settles from the pandemic, technology solutions will be here to stay to the betterment of businesses in not only real estate but all industries. The enhanced convenience, exposure opportunities, and safety advantages are too valuable to ignore as we move forward.

Join LIV Sotheby’s International Realty’s Virtual Open House event, Sunday, May 17th from 3-5 p.m. to view nearly 100 homes throughout Denver, Vail, Telluride, Boulder, Evergreen, Castle Rock, and more. Learn more by visiting

To learn more about your local real estate market or to create a plan for achieving your real estate goals this year, contact your LIV Sotheby’s International Realty broker or reach out to our team of real estate professionals by calling 303.893.3200 or visiting



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