When Good Marketing and Pricing Meet in the Middle – LIV SIR Broker, Dana Goldfarb, Achieves Significant Salelivxmin
LIV Sotheby’s International Realty broker, Dana Goldfarb, recently closed on 7678 E. Arizona Drive in Denver, CO, for 20% over asking price. How did she accomplish this significant sale? Find out in the Q&A below.
Q. Dana, how did you accomplish this sale?
A. “I decided to increase the list price by 20% because I felt that the house was undervalued,” said Goldfarb. “The property previously wasn’t being marketed in a compelling way, which demonstrates that marketing can be just as important as pricing in many cases. I increased the list-price and the seller was able to fully capitalize the value of the property because of our aggressive marketing strategies.”
Q. How long was 7678 E. Arizona Drive on the market for?
A. “This property was listed for 9 months with two different agents,” said Goldfarb. “I got the listing, and by utilizing the marketing collateral made available by LIV Sotheby’s International Realty, the property was under contract in only two weeks with a full offer.”
Q. What advice do you have for other agents when a property
A. “You need to market aggressively, while following current market trends that influence pricing strategy.”