LIV SIR Sponsors Stage 4 & 5 Pro Cycle Challenge

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LIV SIR Sponsors Stage 4 & 5 Pro Cycle Challenge

On August 20 and 21, 2015, LIV Sotheby’s International Realty sponsored the stage 4 and 5 segment of the USA Pro Cycling challenge in Breckenridge, CO. The world broadcasted event took place August 17 – 23, 2015 and included seven days of nonstop action with the world’s top cycling professionals.

Referred to as “America’s Race,” the USA Pro Challenge took the world’s top cycling athletes through the majestic Colorado Rockies for seven consecutive days, reaching higher altitudes than ever previously endured.

The stage 4 Finish and stage 5 Time Trial took place in Breckenridge. New this year, the inaugural Women’s USA Pro Challenge, a three-day invitation-only event, took place where professional women cyclists shared the roads with men for the first time in 27 years. Kristen Armstrong took first place in the Breckenridge Time Trial, and Rohan Dennis (AUS) of BMC Racing Team, took first in the men’s Time Trial, winning for two consecutive days.

“I came with a goal to win today,” said Dennis. “Yesterday was a bonus. I’m used to getting second in time trials and winning road races more often. To back it up was sort of special for me.”

team-UHCJohn Murphy of United Healthcare (UHC), LIV SIR’s sponsored team, took first place in the stage 7 finish of the 2015 USA Pro Challenge, and the event drew over one million spectators combined.

As a sponsor of the stage 4 and 5 Finish and Time Trial in Breckenridge, LIV Sotheby’s International Realty opened its doors to clients and guests to celebrate the races from the brokerages premier location at 101 S Main St. Guests enjoyed complimentary refreshments and cowbells to ring during the August 20th stage finish and August 21 individual Time Trial event.

“We had seven days of beautiful blue skies, energized race fans/guests and really, really fast cyclists,” said Del Deocamo, USA Pro Challenge organizer. “With our tried-and-true elements that included our sponsorship partners, we supported SEVEN Team Houses and had 6 local amateur time trial riders race the same course as the pros on behalf of our sponsors…Breckenridge once again shone brightly as the star that it is during the US Pro Challenge! None of this would have been possible without your sponsorship contributions.”

teamuhcThe Stage 4 Finish, started in Aspen and finished in Breckenridge, taking cyclists up three pass climbs, two sprints and one excruciating haul up Moonstone road.

The Individual Time Trial event was an 8.5 mile course where riders set off at fixed intervals, completing the course against the clock with the fastest time to win.

In further support of the event, LIV Sotheby’s International Realty held a Photo Contest, offering a grand prize of a coveted spot in the amateur Time Trial event, in addition to a first prize of a ride in an official USA Pro Challenge support vehicle, trailing the peloton from Aspen to Breckenridge. Erica Porter of Morrison, CO won first prize and Darren Reithmiller of Breckenridge earned the Time Trial spot, finishing in 25:18.


“Being able to participate in the USA Pro Challenge time trial is hard to put into words,” said Darren Riethmiller, grand prize winner of LIV SIR’s Photo Contest. “I’ve climbed Moonstone many times over the years, but never had to do it in this type of environment let alone TT pace. It was an amazing experience to be part of the challenge and to be able to do this route on closed roads with your friends and fans encouraging you at the start and on the climb. For LIV Sotheby’s International Realty to sponsor the contest and have a cyclists be a part of the time trial, was an opportunity I won’t ever forget.”

The USA Pro Challenge is the largest cycling event in U.S. history and is the largest spectator event in the history of the Colorado.

For more information, please contact LIV Sotheby’s International Realty public relations manager, Brittanny Havard, at 303.486.3738.To service all of your real estate needs visit

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