Sotheby’s International Realty Brand Announces Launch of 2015 Marketing ProgramLIV Sotheby's
On March 30, 2015, Sotheby’s International Realty Affiliates LLC announced the launch of its 2015 marketing program designed to reach a global audience of qualified luxury real estate consumers.
At the core of the brand’s 2015 strategy are its relationships with preeminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, Architectural Digest, Bloomberg, Dwell, Hong Kong Tatler, Financial Times and Google Digital Network. These relationships were developed to showcase unique properties from the Sotheby’s International Realty® brand’s 760 offices in 60 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of luxury consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.
“Our 2015 marketing plan was designed to deliver one billion overall impressions, with a complete global reach,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Our focus is to be where the luxury consumer is searching for real estate, and today that is via mobile and tablet devices. In the United States alone, time spent with mobile devices is growing at a significant rate. As well, we are placing an even greater emphasis on social media and content marketing, ensuring we are providing valuable information wherever, whenever.”
The Sotheby’s International Realty brand’s website, sothebysrealty.com, was recently re-launched this year to provide a fully immersive, responsive, video-based experience with unique content. Last year, the site saw the most traffic in its history with 11 million visits and 75 million page views.
The brand will also continue to work with Sotheby’s auction house to produce Art & Home, a collaborative magazine that launched last year, designed to engage readers with sophisticated content related to the art and real estate worlds.
Similar to the recent Sotheby’s International Realty 2015 marketing launch, LIV Sotheby’s International Realty, which encompasses 10 office locations throughout metro Denver, Boulder, Castle Pines Village, Evergreen, and the resort communities of Breckenridge and the Vail Valley, launched a series of compelling branding initiatives in January including a revamp to its website, a refreshed blog featuring content geared toward Colorado living, and a new look to its widely distributed magazine, formerly Connoisseur, and now, LIV magazine.
“By aligning ourselves with the marketing initiatives of Sotheby’s International Realty, we are positioned to deliver superior marketing services to our buyers and sellers,” said Kristen Muller, director of marketing at LIV Sotheby’s International Realty. “In addition, we have many relationships with local and regional media outlets to provide online and print opportunities that focus on lifestyle and what it truly means to live in Colorado.”
For more information, contact Brittanny Havard, public relations manager, LIV Sotheby’s International Realty, at 303.486.3738. To service all of your real estate needs visit www.livsothebysrealty.com.