Agent Appeal – What Buyers and Sellers Are Seeking from Agents in Spring 2015

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Agent Appeal – What Buyers and Sellers Are Seeking from Agents in Spring 2015

For most home buyers and sellers, the purchase or sale of real estate is one of the largest financial transactions they will make. In Denver Metro and its surrounding resort communities, an increase in housing values over the last three years has lent to higher levels of real estate activity, and buyers and sellers today are taking a more vested interest in what they are looking for in an agent.

Advances in technology have leveled the playing field among agents, requiring realtors to possess more skills than ever before to navigate the new housing market. According to the 2014 technology survey conducted by National Association of REALTORS ® (NAR), ninety-two percent of buyers use the internet in some way in their home search process and 50 percent of buyers use a mobile website in their search. For an agent not to be at the helm of real estate technology’s must-haves -smartphone, tablet, blog, video. social media– means they’re not up-to-snuff in today’s tech-saturated market.

Neighborhood, Regional, Global, Expert
Gone are the days when strictly local neighborhood knowledge is enough to get the job done. Staying up-to-date on the latest topics in real estate at both the regional and national level will allow agents to serve clients more effectively than those that have a narrow window of expertise.

Hustle and Humility
A good real estate agent doesn’t just sell properties – they sell themselves. Buyers and sellers want to see an agent’s personality, while simultaneously receiving lightning speed response time to feel they are receiving top quality service. If an agent possesses a great attitude, are personable and honest, people will respond- but they also want to be treated in the utmost professional manner.

Return, Repeat
For realtors with 16 years of experience or more, repeat clients often make up a bigger portion of their business: about 40 percent of their client base, according to the 2014 survey conducted by NAR. The average real estate professional earned 21 percent of his or her business from repeat clients, meaning superior customer service is key.

Power Network
Top agents care for their network and are happy to refer clients that they know will receive top care. With nearly 16,570 sales associates in approximately 760 offices and 60 countries and territories worldwide, the Sotheby’s International Realty network is one of the most powerful worldwide.

While today’s real estate agent should be able to effortlessly advise and assist with anything real estate or home related, the number one factor buyers and sellers seek from an agent remains superior customer service. Customer service is about two things; knowledge and authenticity. Possess those, and an agent’s rate of repeat clients will increase dramatically.

For more information, contact LIV Sotheby’s International Realty, at 303.893.3200 to service all of your real estate needs.


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