SIR Network Reports Significant Gains for 2014, Mirror Effect in Colorado

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SIR Network Reports Significant Gains for 2014, Mirror Effect in Colorado

On February 26, 2015, Sotheby’s International Realty Affiliates LLC reported that in 2014 its affiliated brokers and sales professionals achieved $70 billion in U.S. home sale transaction volume, the highest sales volume performance in the history of the brand’s affiliate system, up 17% from the prior year. Demonstrating a mirror effect in Colorado, LIV Sotheby’s International Realty, which encompasses 10 offices throughout metropolitan Denver, Boulder, Breckenridge, and the Vail Valley, achieved nearly $2 billion in transaction volume, demonstrating a 21% increase over 2013. Consistently for Sotheby’s International Realty’s global network, and LIV Sotheby’s International Realty in Colorado, numbers of transactions and sales volume were up were up 11% – 13% over 2013, far outpacing the overall U.S. housing market as compared to the one percent increase in sales volume and a three percent decrease in home sales reported by the National Association of Realtors®.

“The Sotheby’s International Realty network grew substantially in 2014,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “The luxury sector continues to outperform the overall market, which reflects the value consumers see in high-end real estate to grow their wealth, as well as the increasing level of international buyers in key luxury markets.”

In addition to significant national growth, the Sotheby’s International Realty brand also reported growth in its global network, which encompasses 60 countries and territories worldwide. At year-end, the network totaled approximately 760 offices, a gain of 8.5%, and more than 16,570 sales associates, up 14 percent.

In 2015 and for the eighth year in a row, the Sotheby’s International Realty brand won Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction award.

From a marketing perspective, the SIR brand’s 2014 campaign delivered nearly one billion impressions. At the core of the Sotheby’s International Realty 2014 strategy was its relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, Google, Architectural Digest, Bloomberg.com, the Financial Times, and more, developed to showcase unique properties from the brand’s worldwide network.

“I’ve had the privilege of working in this industry nearly 39 years,” said Scott Webber, president of LIV Sotheby’s International Realty. “The Sotheby’s International Realty brand provides unmatched access to luxury real estate for sale worldwide. LIV Sotheby’s International Realty is the gateway to the exclusive resources of Sotheby’s International Realty, and to the Colorado lifestyle, whether it’s a primary residence or a vacation property.”

In January, 2015, LIV Sotheby’s International Realty underwent a company name change to reflect the modern, lifestyle-driven approach to real estate the firm believes its clients appreciate and expect. LIV Sotheby’s International Realty is using its new name to launch compelling branding initiatives including a facelift to its website, a refreshed blog, and a new look to its widely distributed magazine, formerly Connoisseur, now, LIV magazine.

In addition to its vast marketing services, LIV SIR serves as a resource to the real estate community by providing up-to-date micro-market and luxury market statistics, which can be found at www.coloradomarketreports.com.

For more information, contact Brittanny Havard, public relations manager, LIV Sotheby’s International Realty, at 303.486.3738. To service all of your real estate needs visit www.livsothebysrealty.com.

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