2015 Alpine Ski Championships Halo Effect

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2015 Alpine Ski Championships Halo Effect

2015 Alpine Ski Championships May Create a Halo Effect for Properties in Vail Valley and Summit County

FIS Alpine World Ski ChampionshipsThe countdown is literally on for the 2015 FIS Alpine World Ski Championships, Feb. 2 –15, in Beaver Creek and Vail. Watch the days fly by and keep up with all the event details at vailbeavercreek2015.com.

This ski sport spectacular will bring top racers from 70 countries, along with thousands of enthusiastic visitors, into Vail Valley and even Summit County for at least 2 weeks, if not more. Some 1,800 members of the world’s print, online and broadcast media will be on hand to share coverage with 750 million more fans around the world.

Beaver Creek is the prime racing site; Vail will host medal ceremonies and festivities. Crowds are expected to reach 15,000 daily and soar to 25,000 on weekends. There will also be an army of event operators, vendors, resort personnel and 2,000 volunteers.

This extraordinary event will shine a global spotlight on the Vail Valley and neighboring Summit County. The event’s tagline is “Dream it. Live it. Share it.” When it comes to sharing, our mountain resort property owners will have ample opportunity to do just that.

First, property values, which are already trending well in Eagle and Summit counties, are certain to benefit from such high exposure to affluent guests who already enjoy skiing and alpine settings.  With thousands of on-site and virtual visitors, the event is likely to wow new converts to our majestic peaks and world-class resort amenities.

In April 2014, 41 percent of U.S. Eagle County buyers were from outside Colorado, while 3 percent were international. The “halo effect” from the FIS event could create a new group of buyers determined to purchase a mountain retreat of their own.

Vail Valley has some 17,000 beds available through hotels and other conventional lodging. Obviously, more housing is needed to meet the demand of this event.  It’s an ideal time to consider renting if you own property in the Vail Valley or in nearby Summit County. From the more rustic to the modern, condo and home rentals provide the well-appointed convenience and luxury many visitors want over an extended event such as the FIS Championships.

This diverse, global crowd should quickly snap up all available lodging at a variety of price points. If you are interested in renting your property – or buying or selling property before or during this world event – now is the time to contact your FSIR broker.

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