Sotheby’s Farm and Ranch

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Sotheby’s Farm and Ranch

In today’s digital world, connections among real estate brokers, buyers and sellers are most often made online before any face-to-face contact is made or properties are previewed. This is even truer when a property search is international.

As the internet has dramatically changed the way global real estate is marketed and sold, Sotheby’s International Realty (SIR) and its website, www.sothebysrealty.com, have blazed technological trails to ensure the properties SIR represents enjoy unrivaled exposure and a world-class presence online. Additionally, SIR sought to create a website that is easy for potential buyers to navigate and narrow their property search by refined criteria – far beyond the basics of location, price and square footage.

Discriminating buyers have certain lifestyle preferences as much or more than they desire specific property features. With this in mind, SIR has unveiled select microsites within the framework of www.sothebysrealty.com. Each microsite represents properties belonging to one of SIR’s most sough-after lifestyle segments.

The latest microsite is The Sotheby’s International Realty® Farm & Ranch segment. From trophy ranches to equestrian farms, fishing lodges to haciendas, the properties featured on the SIR Farm & Ranch segment showcase a diverse offering of the world’s finest iconic rural and recreational retreats. Such properties make up a growing market segment for SIR and, therefore, SIR developed a resource that would enhance the experience for both buyers and sellers of these glorious and exclusive properties.

For buyers, the global search for an exclusive ranch, farm or similar offering has never been more streamlined. The SIR Farm & Ranch site only includes those properties that meet the specific farm and ranch lifestyle criteria. Buyers don’t have to sift through high-rise penthouses or residences in lot-and-block neighborhoods to get to the farm, ranch or acreage properties they are seeking. Furthermore, once on the SIR Farm & Ranch site, buyers can further filter their criteria by dozens of categories to make the search as broad or as narrow as one desires.

For sellers, the new Farm & Ranch site awards greater exposure to a global audience. While each property is still featured on the parent site, www.sothebysrealty.com, it also is included on the microsite where it is showcased among other Sotheby’s International Realty listings that meet the Farm & Ranch lifestyle criteria. The result is greater visibility among an audience that is interested in this very specific type of property and the lifestyle that accompanies it.

The launch of the Farm & Ranch microsite is just one example of SIR’s commitment to providing elite service and unparalleled tools for buyers and sellers of the world’s most distinctive properties. Learn more about the Sotheby’s International Realty experience at www.SothebysRealty.com.

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